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Mission Barns, a food company focused on cultivating meat for a more secure food system, today announced its upcoming retail launch & first restaurant partnership for its first products for sale. This milestone follows the company’s regulatory clearance from the U.S. Food and Drug Administration for its cell-cultivated pork fat.

Many companies, including cultivated meat companies like Mission Barns, need to find ways to finance the large-scale deployment of their manufacturing technology. So how are we planning to tackle this problem at Mission Barns?

As the alternative protein industry continues to innovate and expand, many companies have centered their efforts on perfecting beef and chicken. However, few companies are working on providing alternatives to conventional pork, despite its substantial potential for impact. Here are four reasons why Mission Barns has started with cultivating pork fat and why that matters.

Progress has been made on every aspect of cultivated meat production from media formulations to cell lines. But the economics won’t add up unless the industry develops new bioreactors purpose-built for high-volume, low-value food, as opposed to low-volume, high-value pharma, says Mission Barns.